All Terrain Vehicle (ATV) Market

All Terrain Vehicle (ATV) Market Size By Application (Sports, Entertainment, Agriculture, Military & Defense, Forestry), By Product (Sport ATV, Sport Utility ATV, Utility ATV, Youth ATV), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, Russia, France, Australia, India, Japan, China, Mexico, Brazil, UAE, Saudi Arabia), Application Potential, Price Trends, Competitive Market Share & Forecast, 2016 – 2024

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Industry Analysis
All Terrain Vehicle (ATV) Market size was valued at approximately USD 6 billion in 2015 and is anticipated to grow at 5.0% CAGR from 2016 to 2024.

U.S. All Terrain Vehicle (ATV) Market size, by application, 2013-2024 (USD Million)
Increasing disposable income and rising trend of recreational off-roading activities such as sports and racing will drive the industry over the forecast timeframe. Technological advancements such as infotainment systems makes it more user friendly and provides entertainment while driving. Mobile tracking, GPS tracking and Bluetooth connectivity further enhances the driving experience.
All-Terrain Vehicle Safety Institute (ASI) promotes and regulates the use of ATV approved helmets, seatbelts, or footrests. Regulatory norms regarding the number of passengers approved per vehicle and restrictions on the use of these vehicles for children below 16 years are some of the regulations mandated by government to reduce fatalities and injuries. The business is increasingly becoming popular in various parts of the globe owing to unique riding experience. Various outdoor parks and recreational facilities provide ATV riding as one of their amenities due to increasing consumer demand for off-roading.
Rising industry focus on developing eco-friendly versions owing to excessive sound and environmental pollution caused by traditional vehicles may propel all-terrain vehicle (ATV) market demand. The advent of hybrid models will have a positive impact on account of their highly fuel-efficient engine and minimal emissions. Increasing emphasis of manufacturers in developing lightweight as well as efficient models owing to their implementation across special purpose applications, such as military and defense sectors for moving combat supplies is may also contribute towards ATV market growth.
Product Analysis
Sport utility ATV market share accounted for more than 28% of the overall industry revenue in 2015. Growth in the segment can be attributed to rising consumer preference for vehicles that can be used for both utility and sport applications. Youth ATV market size was valued at over USD 750 million in 2015. Gaining early experience of these vehicles would favor escalating demand of utility and sport models in the coming years.
As product usage poses immense risks, various companies are now focusing on developing safety measures such as airless tires, covered roof for rollover situations, efficient toggling between 2WD and 4WD for high efficiency, independent suspensions for better stability, and sustainability in variable weather conditions. Furthermore, innovation in technology, such as the introduction of puncture free Non-Pneumatic Tires (NPT), further eliminates the accidental risk from tire punctures.
Application Analysis
Military and defense segment accounted for over 9% of the overall all-terrain vehicle market share. Rising adoption in customized applications across inaccessible locations for transportation and supplying armor would favor in increasing revenue over the forecast timeline. Agriculture sector is estimated to grow at 5.3% CAGR 2016 to 2024. Product adoption as a substitute for tractors and other heavy equipment for agriculture purpose will impel all-terrain vehicle market size.
Increasing demand for technically advanced features, such as integrated communication systems and display monitors will result in high product cost, which may pose a challenge over the next eight years.
Regional Analysis
U.S. ATV market size was valued at over USD 2.5 billion in 2015 and is likely to grow at 4.5% CAGR from 2016 to 2024. Rising trend regarding their usage in competitions along with introduction of youth ATV for children (age 6 years and above) are responsible for regional revenue generation. Asia Pacific ATV market share accounted for 12% of the overall revenue in 2015. Increasing adoption in agriculture, tourist attractions, search and rescue operations are responsible for revenue growth in the region.
Ensuring higher degree of safety and curbing negative environmental impact will be tantamount to consumption on a global scale.
Competitive Market share
Key industry players contributing to ATV market share include Polaris, Honda, Yamaha, Arctic Cat, and Can-Am. Other prominent industry participants include Taiwan Golden Bee, Suzuki, Shuopu, Linhai, KYMCO, Kawasaki HiSun, John Deere and Cectek. The major manufacturers focus on mergers and acquisitions in order to gain industry share. For instance, in 2015, Polaris acquired China-based Hammerhead to expand its product line-up. In addition, this initiative is likely to help the company in curbing expenses of exporting completely built units from the U.S. and thus cause price reductions. The company also acquired Kolpin Outdoor in April 2014 to strengthen its foothold in business segments along with power sports.
Major participants spend heavily in R&D for new technology and efficient product development. The drive to enhance product features and performance, such as low maintenance, enables manufacturers to remain competitive in the industry.
Market Background
California Air Resources Board (CARB) deals with vehicle emission regulations to control air pollution. This law states that all ATVs must be certified to demonstrate that their exhaust and vehicle evaporation emission control systems are in compliance with CARB-stated emission standards. In addition, onboard diagnostic, anti-tampering, crankcase emission, and fuel tank fill pipe & openings must also follow CARB guidelines. These aid in controlling the increasing number of air pollutants and health problems.
The integration of mobile phones, Go-Pro cameras, and audio entertainment in recreational off-road vehicles provides enhanced driving experience. Moreover, integrated Bluetooth headsets’ connectivity acts as a communication channel between riders. The touch screen dashboard integrated monitor tracks and displays vehicle diagnostics, displays navigational tools, and can also be operated with glove-covered fingers.

Table of Content

Chapter 1    Methodology & Scope

1.1    Research Methodology

1.1.1    Initial data exploration

1.1.2    Statistical model and forecast

1.1.3    Industry insights and validation

1.1.4    Research scope & assumptions

1.2   List of Data Sources

Chapter 2    Executive Summary

2.1    ATV industry 3600 synopsis, 2013 – 2024

2.1.1    Business trends

2.1.2    Regional trends

2.1.3    Product trends

2.1.4    Application trends

Chapter 3    ATV Industry Insights

3.1   ATV industry segmentation

3.2   Industry size and future growth prospects, 2013 – 2024

3.3   Industry ecosystem analysis

3.3.1    Vendor matrix

3.4   Technology & innovation landscape

3.4.1    Infotainment Systems

3.4.2    Hybrid ATV

3.5   Regulatory Landscape

3.5.1    Consumer Product Safety Commission (CPSC)

3.5.2    California Air Resources Board (CARB)

3.6   ATV industry dynamics

3.6.1    Growth drivers

3.6.1.1  Increasing recreational off-roading activities & health impact

3.6.1.2  Escalating R&D & product innovation investment

3.6.2    Industry pitfalls and challenges

3.6.2.1  Environmental impact and safety concerns

3.7   Porter’s analysis

3.8   Key market growth opportunities

3.8.1    New business opportunities

3.9   Company market share analysis, 2015

3.9.1    Strategic landscape

3.10 PESTEL analysis

Chapter 4   ATV Market Insights, By Product

4.1   Global ATV market share by product, 2015 & 2024

4.2   Sport ATV

4.2.1    Market estimates and forecast, 2013 – 2024

4.2.2    Market estimates and forecast, by region, 2013 – 2024

4.3   Sport Utility ATV

4.3.1    Market estimates and forecast, 2013 – 2024

4.3.2    Market estimates and forecast, by region, 2013 – 2024

4.4   Utility ATV

4.4.1    Market estimates and forecast, 2013 – 2024

4.4.2    Market estimates and forecast, by region, 2013 – 2024

4.5   Youth ATV

4.5.1    Market estimates and forecast, 2013 – 2024

4.5.2    Market estimates and forecast, by region, 2013 – 2024

Chapter 5   ATV Market Insights, By Application

5.1   Global ATV market share by application, 2015 & 2024

5.2   Sports

5.2.1    Market estimates and forecast, 2013 – 2024

5.2.2    Market estimates and forecast, by region, 2013 – 2024

5.3   Entertainment

5.3.1    Market estimates and forecast, 2013 – 2024

5.3.2    Market estimates and forecast, by region, 2013 – 2024

5.4   Agriculture

5.4.1    Market estimates and forecast, 2013 – 2024

5.4.2    Market estimates and forecast, by region, 2013 – 2024

5.5   Military & Defense

5.5.1    Market estimates and forecast, 2013 – 2024

5.5.2    Market estimates and forecast, by region, 2013 – 2024

5.6   Forestry

5.6.1    Market estimates and forecast, 2013 – 2024

5.6.2    Market estimates and forecast, by region, 2013 – 2024

5.7   Others

5.7.1    Market estimates and forecast, 2013 – 2024

5.7.2    Market estimates and forecast, by region, 2013 – 2024

Chapter 6   ATV Regional Insights

6.1   Global ATV market share by region, 2015 & 2024

6.2   North America

6.2.1    North America ATV market, 2013 – 2024

6.2.2    Market estimates and forecast, by product, 2013 – 2024

6.2.3    Market estimates and forecast, by application, 2013 – 2024

6.2.4    U.S.

6.2.4.1  U.S. ATV market, 2013 – 2024

6.2.4.2  U.S. ATV market by product, 2013 – 2024

6.2.4.3  U.S. ATV market by application, 2013 – 2024

6.2.5    Canada

6.2.5.1  Canada ATV market, 2013 – 2024

6.2.5.2  Canada ATV market by product, 2013 – 2024

6.2.5.3  Canada ATV market by application, 2013 – 2024

6.3   Europe

6.3.1    Europe ATV market, 2013 – 2024

6.3.2    Market estimates and forecast, by product, 2013 – 2024

6.3.3    Market estimates and forecast, by application, 2013 – 2024

6.3.4    Germany

6.3.4.1  Germany ATV market, 2013 – 2024

6.3.4.2  Germany ATV market by product, 2013 – 2024

6.3.4.3  Germany ATV market by application, 2013 – 2024

6.3.5    UK

6.3.5.1  UK ATV market, 2013 – 2024

6.3.5.2  UK ATV market by product, 2013 – 2024

6.3.5.3  UK ATV market by application, 2013 – 2024

6.3.6    France

6.3.6.1  France ATV market, 2013 – 2024

6.3.6.2  France ATV market by product, 2013 – 2024

6.3.6.3  France ATV market by application, 2013 – 2024

6.3.7    Russia

6.3.7.1  Russia ATV market, 2013 – 2024

6.3.7.2  Russia ATV market by product, 2013 – 2024

6.3.7.3  Russia ATV market by application, 2013 – 2024

6.4   Asia Pacific

6.4.1    Asia Pacific ATV market, 2013 – 2024

6.4.2    Market estimates and forecast, by product, 2013 – 2024

6.4.3    Market estimates and forecast, by application, 2013 – 2024

6.4.4    China

6.4.4.1  China ATV market, 2013 – 2024

6.4.4.2  China ATV market by product, 2013 – 2024

6.4.4.3  China ATV market by application, 2013 – 2024

6.4.5    India

6.4.5.1  India ATV market, 2013 – 2024

6.4.5.2  India ATV market by product, 2013 – 2024

6.4.5.3  India ATV market by application, 2013 – 2024

6.4.6    Japan

6.4.6.1  Japan ATV market, 2013 – 2024

6.4.6.2  Japan ATV market by product, 2013 – 2024

6.4.6.3  Japan ATV market by application, 2013 – 2024

6.4.7    Australia

6.4.7.1  Australia ATV market, 2013 – 2024

6.4.7.2  Australia ATV market by product, 2013 – 2024

6.4.7.3  Australia ATV market by application, 2013 – 2024

6.5   Latin America

6.5.1    Latin America ATV market, 2013 – 2024

6.5.2    Market estimates and forecast, by product, 2013 – 2024

6.5.3    Market estimates and forecast, by application, 2013 – 2024

6.5.4    Brazil

6.5.4.1  Brazil ATV market, 2013 – 2024

6.5.4.2  Brazil ATV market by product, 2013 – 2024

6.5.4.3  Brazil ATV market by application, 2013 – 2024

6.5.5    Mexico

6.5.5.1  Mexico ATV market, 2013 – 2024

6.5.5.2  Mexico ATV market by product, 2013 – 2024

6.5.5.3  Mexico ATV market by application, 2013 – 2024

6.6   MEA

6.6.1    MEA ATV market, 2013 – 2024

6.6.2    Market estimates and forecast, by product, 2013 – 2024

6.6.3    Market estimates and forecast, by application, 2013 – 2024

6.6.4    KSA

6.6.4.1  KSA ATV market, 2013 – 2024

6.6.4.2  KSA ATV market by product, 2013 – 2024

6.6.4.3  KSA ATV market by application, 2013 – 2024

6.6.5    UAE

6.6.5.1  UAE ATV market, 2013 – 2024

6.6.5.2  UAE ATV market by product, 2013 – 2024

6.6.5.3  UAE ATV market by application, 2013 – 2024

Chapter 7   Company Profiles

7.1   Arctic Cat

7.1.1    Business Overview

7.1.2    Financial Data

7.1.3    Product Landscape

7.1.4    Strategic Outlook

7.2   Can-Am

7.2.1    Business Overview

7.2.2    Financial Data

7.2.3    Product Landscape

7.2.4    Strategic Outlook

7.3   Cectek

7.3.1    Business Overview

7.3.2    Financial Data

7.3.3    Product Landscape

7.3.4    Strategic Outlook

7.4   CFmoto, Inc.

7.4.1    Business Overview

7.4.2    Financial Data

7.4.3    Product Landscape

7.4.4    Strategic Outlook

7.5   HiSun Motors

7.5.1    Business Overview

7.5.2    Financial Data

7.5.3    Product Landscape

7.5.4    Strategic Outlook

7.6   Honda Motor Company

7.6.1    Business Overview

7.6.2    Financial Data

7.6.3    Product Landscape

7.6.4    Strategic Outlook

7.7   John Deere

7.7.1    Business Overview

7.7.2    Financial Data

7.7.3    Product Landscape

7.7.4    Strategic Outlook

7.8   Kawasaki Motors Corporation

7.8.1    Business Overview

7.8.2    Financial Data

7.8.3    Product Landscape

7.8.4    Strategic Outlook

7.9   KYMCO

7.9.1    Business Overview

7.9.2    Financial Data

7.9.3    Product Landscape

7.9.4    Strategic Outlook

7.10 Linhai

7.10.1   Business Overview

7.10.2   Financial Data

7.10.3   Product Landscape

7.10.4   Strategic Outlook

7.11 Polaris Industries.

7.11.1   Business Overview

7.11.2   Financial Data

7.11.3   Product Landscape

7.11.4   Strategic Outlook

7.13 Suzuki Motor Corporation

7.13.1   Business Overview

7.13.2   Financial Data

7.13.3   Product Landscape

7.13.4   Strategic Outlook

7.14 Taiwan Golden Bee (TGB) Co

7.14.1   Business Overview

7.14.2   Financial Data

7.14.3   Product Landscape

7.14.4   Strategic Outlook

7.15 Yamaha Corporation

7.15.1   Business Overview

7.15.2   Financial Data

7.15.3   Product Landscape

7.15.4   Strategic Outlook

 

 Лобановский

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