Information & Communications Technology
Technological up-gradation and innovation in the Telecom & IT market has accelerated dramatically and it now encompasses a more diverse universe of players than ever before. In the current market environment to cope with competition, incumbent Telcos are undergoing sea change internally and externally by forces such as regulatory changes, changing trends in consumer demand, digital content and newer technologies. This transformation requires large investments in next-gen services deployment and also a primary shift in the Telco approach and business model.
Today, Telecom & IT market includes software, hardware, internet, telephony and content, application and support service provided by entities ranging from corporate top notch to startup entrepreneurs to individual developers and open-source networks. The relevant content & applications are integral parts of the value proposition. Every company in the Telecom and IT industry is looking for unmet markets, with newer products, with improved feature. Simultaneously, we see social data explosion being the number one concern of CIOs and CMOs worldwide. Social conversation and networking are giving marketers a continuous stream of inbound data, but marketers need sophisticated investigative and analytical capabilities to classify, examine and generate patterns from all the digital redundancy. Enterprises and product teams have to not just analysis market requirements but continuously track competitors for better awareness of the market.